EXAM C_C4H22_2411
80 questions (3 hrs)
68% cut score
Available in English, German, EN
Validate your SAP skills and expertise
This certification verifies that you possess the core skills required for the technology consultant profile and proves that the candidate has an overall understanding and can implement the skills practically in projects to contribute to the success of the planning and implementation phases in a mentored role. Previous project experience is not necessarily a prerequisite to pass this .
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Continuous learning and keeping your skills up to date is a priority and SAP Certification makes it easy for you to maintain your SAP skills and valid credentials.
The standard validity of your certification is 12 months.
Every time you successfully complete an assessment, the validity period is extended by 12 more months.
You’ll receive personalized communication to ensure that you don’t miss your certification expiry date.
Topic areas
Please see below the list of topics that may be covered within this SAP Certification and the courses that touches on these topics. Its accuracy does not constitute a legitimate claim. SAP reserves the right to update the exam content (topics, items, weighting) at any time.
Managing Clean Core
Exam percentage: 5
Related course code: Evaluate and apply clean core principles to ERP so that they can maximize business process agility, reduce adaptation efforts, and accelerate innovation.
Data Collection and Contact Management
Exam percentage: 20
Related course code: “Describe, explain and use: Contact management, Block lists, Smart Insight, Web Extend, Relational Data, Plug-ins onboarding (SAP Commerce, SAP Customer Data Platform, Magento).”
Account Creation and Settings
Exam percentage: 13
Related course code: Describe and explain provisioning environments. Describe, explain and be able to configure: Contact Data Integration, DNS settings, SSL certificates, email channel setup and compliance, account security settings, and channel setup.
Data Integrations Advanced
Exam percentage: 15
Related course code: “Describe and explain: Stores data onboarding (CSV), Product data integration (URL, Google Tag Manager), Sales data onboarding (APIs), Customer data onboarding (APIs, CSV), Predict, SAP Customer Data Platform connector.”
Campaign Management
Exam percentage: 24
Related course code: “Describe/Explain and execute functions related to: VCE, ESL, Digital Ads, Mobile Engage, Automations, Web Channel, Web Push, Predict Recommendations, SMS, Personalization.”
Analytics and Insights
Exam percentage: 13
Related course code: “Describe, explain, and be able to configure and use: Strategic Analytics (unified dashboard, audience reporting, event attribution, revenue analytics, store reporting, campaign analytics). Email Analytics (emails, trends). Contact Analytics (registrations)”
Product Overview
Exam percentage: 12
Related course code: Éxplain: How the Strategic Dashboard helps measure the impact of marketing campaigns. How to categorize the customer base based on value. How Tactics is used. How Predict is used. Identify the basics of contact segmentation and what channels are available for marketing users. Articulate the kinds of ecommerce integrations available. Define product recommendations, their source, and their application. Identify the various ways to measure results. Articulate the use and apply understanding of this use to trend reporting, bounce management, allowlists, and user management.
Examkingdom SAP C_C4H22_2411 Exam pdf
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Sample Question and Answers
QUESTION 1
What information does the email channel set up form collect? Note: There are 3 correct Answer to this question.
A. Website information
B. Sending volumes
C. Product information
D. Email performance
E. Historic sales information
Answer: A B D
QUESTION 2
In which node can you choose filters and conditions such as “Country equals US”?
A. Didnt click link
B. Quick filter
C. Email behavior check
D. Filter switch
Answer: B
QUESTION 3
What is an SSL certificate used for? Note: There are 2 correct Answer to this question.
A. It is used by the sender policy framework (SPF) to authenticate outbound emails.
B. It is used by the SAP Emarsys Customer Engagement API for secure data transfer.
C. It is used to implement SAP Emarsys Customer Engagement password authentication and IP restrictions.
D. It is used to encrypt the access to SAP Emarsys Customer Engagement services and customers link domains.
Answer: B D
QUESTION 4
Which mandatory steps do you need to complete before you can attempt your first API call? Note:
There are 2 correct Answer to this question.
A. Create an SAP Emarsys Customer Engagement login.
B. Create an API user.
C. Configure authentication.
D. Download the Postman collection.
Answer: B C
QUESTION 5
How do you build a segment for contacts who recently opened an email, visited the website or made a purchase?
A. Analytics > Customer Lifecycle > Average Order > Order made (x) days ago = 0-100
B. Analytics > Customer Lifecycle > Average Order > Buyer Status = Platinum
C. Analytics > Customer Lifecycle > Customer Lifecycle > Days since last engagement = 0-15
D. Analytics > Customer Lifecycle > Customer Lifecycle > Customer lifecycle stage = Defecting customer
Answer: C
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